Built for commercial teams in healthcare
Get targeted data insights to help you find your market and sell smarter, grounded in real claims data, not guesswork.
Claims
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Directory
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Claims
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Claims
Directory
Claims
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Healthcare market intelligence that's tailor-made to boost sales
Bonfire Analytics brings together a comprehensive dataset across millions of providers and billions of claims, so you can size your market, target the right providers, and map referral pathways for stronger go-to-market success.
Lives covered in medical and prescription claims
SDOH variables
Providers encompassed
Healthcare market segmentation that pinpoints your highest-value regions
Size your addressable market and rank the highest-value regions by condition prevalence, so your strategy is rooted in real patient demand, not assumptions.
Target providers & accounts based on your ideal customer profile
Go beyond surface-level firmographics. Use claims-based signals to zero in on the providers and organizations that match your exact ICP, so you avoid wasting time on poor-fit leads.
Map referral pathways to grow patient volume
Track patients through their care journey, so you can focus on the partners and channels that drive real volume.
Drill down into specific providers & organizations
Pull a complete profile of any provider or organization, claims volumes, payer mix, affiliations, referral patterns, and more, to build personalized, high-impact business cases.
Commercial insights - tailored for your needs
Inputs
Define patient population & provider ICP.
Insights
Access tailored intelligence for your target market directly through our web-based platform or integrate directly into your CRM.
Actions
Quickly make important commercial decisions such as market entry, territory assignment, outreach prioritization, and much more.
Frequently asked questions
What tools are most effective for healthcare market analysis?
Bonfire Analytics is a market intelligence platform for commercial teams in healthcare, combining claims data across 300M+ lives, a 2M+ provider directory, and 1,000+ SDOH and population-health variables to size markets, segment providers, and map referrals in one place.
What tools or methods are most effective for healthcare market segmentation?
Effective healthcare provider market segmentation combines disease-state prevalence, claims volume, demographics, and social determinants of health. Bonfire segments providers and organizations on all of these and sizes the addressable market for each segment by region.
How do digital health sales teams get healthcare provider data for prospecting?
They use provider data enriched with claims activity, affiliations, payer mix, and referral patterns to build precise target lists. Bonfire delivers this provider data and segmentation through a web platform or directly into your CRM.
What tools help with physician referral intelligence?
Provider referral intelligence maps referral relationships, patient flow, and network leakage. Bonfire surfaces high-value referral partners so commercial teams can prioritize outreach.
Ready for real growth?
Turn intelligence into action - Bonfire gives you the clarity to scale faster, sell smarter, and win bigger in healthcare.
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